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DURATION
Students with IELTS 6.0 (no score under 5.5) or higher: 3 Years (Foundation and Degree)
Other English level and qualifications please enquire for consultation.
LANGUAGE
100% in English
LOCATION
BUV Campus, Ecopark, Hanoi
AWARDED BY
Manchester Metropolitan University & British University Vietnam
KEY ENTRY REQUIREMENTS
For full entry requirement details, please check the detailed entry requirement section.
DURATION
Students with IELTS 6.0 (no score under 5.5) or higher: 3 Years (Foundation and Degree)
Other English level and qualifications please enquire for consultation.
LANGUAGE
100% in English
LOCATION
BUV Campus, Ecopark, Hanoi
AWARDED BY
Manchester Metropolitan University & British University Vietnam
KEY ENTRY REQUIREMENTS
For full entry requirement details, please check the detailed entry requirement section.
ABOUT THE PROGRAMME
Vietnam's digital economy is expanding fast, and marketing has moved from a support function to a core driver of business growth. This programme gives you the tools to lead that shift: how to read audiences, tell data-backed stories, and build brands that stand out in an increasingly crowded, digital-first marketplace.
You will study consumer behaviour, digital campaign management and marketing research alongside the ethical and sustainability questions that today's employers expect graduates to understand. The result is a marketer who is comfortable moving between creative thinking and hard data, ready for a job market that is hiring for exactly that combination.
YOUR LEARNING PATH
This module will equip students with a greater ability to communicate through writing, and speaking, as well as enhance their receptive skills with reading and listening. Overall, students will learn key foundational skills in academic English and develop a greater ability to use English in both formal and informal settings. The aim of this course is to build a strong foundation for students to extend towards more specialist, academic forms of English usage and comprehension.
This is a foundation module intended to provide students with an introduction to a wide range of necessary study and personal skills, including ideation and creativity, effective study, stress and health management, teamwork and collaboration, personal branding, and career development.
Students will gain an introduction to the basics of business management, participate in 3-hour sessions 3 times per week for 5 weeks with weekly assessment. After learning this module, sudents will be able to apply knowledge on business and management principles suitable for further study day, and to demonstrate understanding of the key contemporary business concepts, as well as to gain the ability to analyse the business external environment.
Divided into two parts: Financial Accounting and Management Accounting / Financial Management, this introductory course provides a foundation for the above areas. The ultimate objective is to provide a broad understanding of accounting, both for non–specialist students and those intending to continue with further accountancy academic studies.
These Vietnamese modules: (1) are applicable to Vietnamese students only, (2) are taught and studied in Vietnamese by an outsourced provider, (3) are non-credit bearing modules in the final transcript, (4) of which successful completion is a condition of graduation.
Please note the list above is for reference and subject to change. Any change will be updated on time.
DISTINCTIVE EXPERIENCE
EQUIS, AACSB and AMBA accreditation, plus CIM recognition, a marketing degree valued by employers in Vietnam and worldwide.
digital campaigns, data analytics and AI tools, not just theory, so you are ready for Vietnam's booming digital economy from day one.
learn from lecturers with real experience in advertising, digital media and PR, not just textbooks.
build the ethical, sustainable marketing mindset that multinational and regional brands in Vietnam are actively looking for.
LEARNING OUTCOMES
CAREER PROSPECTS
Vietnam's advertising and e-commerce sectors are among the fastest-growing in the region, and employers are competing for marketers who can combine creativity with digital and data skills. Potential roles in Vietnam include marketing executive/manager, digital marketing specialist, brand executive/manager, consumer insights or market research analyst, campaign executive, content/communications specialist and account executive.
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Graduated high school or equivalent.
TUITION DETAILS
Apply from:
08/2027
Tuition Fee
₫850,000,000
Totals cover the full programme. The fees page has the detailed breakdown and the other fees.
The tuition fee above applies to the undergraduate programme. For students who do not yet meet the entry requirements and need to complete a Foundation programme, please see the fee details here.
YOUR QUALIFICATION
Manchester Metropolitan University is a leading UK university with a history dating back to 1824. Based in the heart of Manchester, the university combines academic expertise with strong industry connections, preparing students with the knowledge and practical skills to succeed in a changing world.
All majors at BUV require completion of a foundation/pathway programme beforehand. The only exception is for students on certain international curricula who meet the partner university's required scores for exemption; such cases are assessed individually by the Academic Affairs team.
The university requires completion of high school (Grade 12), but does not set any minimum grade requirement.
Yes, but the change must be made before July of the intake year. Changes requested after this date incur a programme-change fee of VND 2,000,000, payable to the university.
BUV follows the UK education system, so a Vietnamese high school diploma is not mandatory. Applicants must instead demonstrate completion of the equivalent of Grade 12, which can be shown through any of the following BUV-accepted qualifications:
All special cases require approval from the university's Academic Affairs department and depend on the specific programme and degree-awarding partner, so your child can submit their existing qualifications for the Admissions team to advise on the most suitable pathway.
PERSONAL GUIDANCE
Leave your details and a member of our Student Recruitment team will help you choose the right programme and guide you on your next steps.
For admissions consultation
+84 (24) 7770 0909For other enquiries
+84 (221) 6 250 250