Communication
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Dr. Moon Nguyen holds a Ph.D. in Communication Studies and an M.A. in International Journalism Studies from Hong Kong Baptist University. A prolific scholar, she has presented 12 papers at leading conferences and earned prestigious awards, including the Top Student Paper Award, the Michael Hoefges Research Funding Award, the HKSAR Reaching Out Award, and the Student Excellence Performance Award. Her research interests span marketing and corporate communication, cybersecurity, fake news, and media/social media analysis, with publications in SSCI journals and Routledge.
Before academia, Dr. Moon Nguyen gained eight years of professional experience, including four years as a licensed journalist and copy editor for a Vietnamese science journal and four years as a public relations and marketing executive for a U.S. think tank in Hong Kong. Her diverse background enriches her teaching and research, providing students at BUV with practical insights into communication and media industries.
Her research about the effects of news sharing in social media: The Role of News Topics and Perceived Closeness was published in Public Relations Review (2023, Volume 49, Issue 3), this study investigates the mechanisms behind news sharing on social media platforms, a critical area given the increasing role of digital media in shaping public discourse. The research focuses on two key factors: the nature of news topics and the perceived closeness between users. Through a comprehensive quantitative analysis, Dr. Moon Nguyen and her co-authors demonstrate that emotionally charged news topics – such as those related to social justice, crises, or human interest stories – are more likely to be shared compared to neutral or technical content. Additionally, the study highlights that users are significantly more inclined to share news with individuals they perceive as socially or emotionally close, such as friends or family, rather than distant acquaintances.
The findings have profound implications for communication strategies in both corporate and public sectors. The research also contributes to media literacy efforts by shedding light on how selective sharing behaviors can influence the spread of narratives, including misinformation, in digital ecosystems. By identifying these patterns, Dr. Moon Nguyen’s work offers actionable insights for designing more effective social media campaigns and fostering informed online communities, particularly in Vietnam’s rapidly growing digital landscape.
This study aligns with Dr. Nguyen’s broader research agenda, which explores the interplay of technology, communication, and societal impact. Her work in areas like cybersecurity, fake news, and media analysis further complements this publication, addressing pressing issues in Vietnam’s digital transformation.
Read more about the research at: https://www.sciencedirect.com/science/article/abs/pii/S0267364923000456
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