BA (HONS) MARKETING (DUAL DEGREE)

Vietnam's digital economy is expanding fast, and marketing has moved from a support function to a core driver of business growth. This programme gives you the tools to lead that shift: how to read audiences, tell data-backed stories, and build brands that stand out in an increasingly crowded, digital-first marketplace.

You will study consumer behaviour, digital campaign management and marketing research alongside the ethical and sustainability questions that today's employers expect graduates to understand. The result is a marketer who is comfortable moving between creative thinking and hard data, ready for a job market that is hiring for exactly that combination.