Senior Officer, Brand MKT

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and other UK universities. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor and is also recognised with a University-wide accreditation from the UK’s Quality Assurance Agency (QAA).

BUV has three main brand drivers:

• Offering accredited British and international higher education and training in Vietnam.
• Providing 5-star university campuses, learning spaces, and services.
• Including a Personal and Social Growth (PSG) Program that prepares students for the future of life and work.

Established in 2009, BUV provides teaching for both undergraduate and postgraduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

Students study at BUV’s award winning campus in the Ecopark township near Hanoi. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in Southeast Asia.

In this role, you will be responsible for brand growth by leading brand development initiatives, overseeing and building a consistent brand image & messaging across channels.

Collaborates with cross-departments, line-managers, colleagues and students and other relevant stakeholders in the planning, production, and execution of branding campaigns as well as supporting other marketing efforts to deliver business objectives.

Brand research & report

• Conduct market research to understand audience needs and competitive offerings.
• Competitor monitoring, including tracking and analyzing top competitors’ marketing activities, pricing, promotional campaigns and digital presence.
• Brand perception tracking across various channels
• Market trend research to identify emerging trends, target audience preferences and market demands
• Data analysis & reporting

Programmes promotion:

• Develop and execute comprehensive marketing plans for academic programmes, focusing on driving student enrollments.
• Create compelling messaging to promote programmes, tailored to target audiences.
• Identify and leverage effective marketing channels to reach target audiences.
• Liaise with cross-departments, especially faculty, to develop programmes’ collaterals and other promotional content and materials.
• Work closely with Digital, Social and PR Communication team to deploy campaigns to promote programmes and scholarship/bursary to acquire new leads.
• Plan and execute market penetration strategies for new markets (domestic & international), co-branding, sponsorship, and partnership opportunities to acquire public interests.
• Execute other duties and responsibilities as assigned.

Develop plans and deploy branding campaigns:

• Support leader to develop and execute branding campaign, focusing on brand awareness and enrollment growth.
• Coordinate and oversee branding campaigns across all channels, tracking performance and reports.
• Ensure all marketing materials adhere to BUV’s brand guidelines.
• Manage agency relationships and oversee marketing asset production (photos, videos, content).
• Plan and coordinate marketing events, including programme promotions, brand-building events, and sponsorship activities.

Agency Management and Collaboration

• Serve as the primary point of contact for marketing agencies, ensuring timely delivery and execution of branding initiatives in line with brand objectives.
• Work closely with internal teams (e.g., Digital, Social, Creative, Communications) to align campaign activities with the brand development calendar.
• Facilitate smooth collaboration between agencies and internal stakeholders to ensure cohesive brand communication and messaging.

Budget Management and Reporting

• Propose, manage, and monitor the Branding budget, ensuring optimal allocation and ROI tracking.
• Provide regular reporting on branding activities, campaign outcomes, and performance metrics to key stakeholders.

Additional Responsibilities

• Support other Brand MKT and programme MKT efforts.
• Execute other duties and responsibilities as assigned to support overall brand development and business objectives.

COMPETENCIES: knowledge, skills, and abilities

Essential

• Bachelor’s degree in Marketing, Communication, or related fields;
• Minimum of 3 years in branding, PR and communications;
• Exceptional Vietnamese writing skills and advanced English competencies with a strategic brand MKT mindset;

Key skills:

• Effective communication: To actively listen and strengthen the quality of interpersonal communication in various settings;
• Teamwork & Collaboration: To work effectively with others to accomplish team goals and objectives;
• Planning & Organising: To effectively plan, organise, prioritise, and manage time, budget & resources and day-to-day demands with attention to details and outcomes with minimal supervision;
• Problem Solving & Decision Making: To analyse situations and evaluate alternative solutions;
• Creative Thinking & Innovation: To look beyond current practices and think outside of the box to initiate new and better ways of doing things;
• Experience in education is an asset;
• Can-do attitude, proactive and solution-oriented at all times;
• Experience working in a flexible and changeable environment.

Desirable

• Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends;
• Attentivity, patience, perseverance, readiness toward learning, and a sense of responsibility.

COMPETENCIES: behavioural

Essential

• Skill – Work organising and time management skills
• Skill – Creative thinking & innovation
• Skill – Flexibility and versatility
• Skill – Good at working in a team and independently
• Attitude – Detail-oriented, attentive
• Attitude – Can-do attitude, proactive

Desirable

• Skill – Effective communication skills
• Skill – Explanatory presenting skills
• Attitude – Perseverant
• Attitude – Integrity

• Highly competitive salary package (plus benefits), monthly remuneration start from 25,000,000 VND commensurate with qualifications/experience
• 13th month Tet bonus (for Vietnamese candidates)
• Annual cost of living adjustment and performance-based bonus
• Recognition & awards programmes
• 20 days annual leave, public holidays, and 5 days paid sick leave
• Healthcare plan (private accident, medical, and dental insurance, including annual health checks)
• Education support for staff, their dependents and immediate relatives
• Various staff events through the year (outings, year-end party, sports activities and other events)
• Onsite fitness and sports centre
• Opportunity to work within a professional and multi-cultural environment