The Business School

Dr. Adrian Weng

Adrian joined BUV Hanoi in 2020, having previously taught at RMIT Vietnam for more than 10 years. Before teaching, he worked as a Training Manager in KPMG Malaysia, an international accounting firm headquartered in the Netherlands. Adrian also worked as a stock analyst and a real estate negotiator in Kuala Lumpur before finding his calling in teaching and training. Adrian is passionate about education and about using experiential activities to facilitate learning. This comes from his extensive background in adult learning. He makes sure that his students not only learn but they also have fun whilst learning.

Currently, Adrian teaches marketing and management subjects across a number of undergraduate programmes at BUV, including the Bachelor of Business and the Bachelor of Marketing. After receiving his Doctoral degree from Southern Cross University, in 2016, Adrian started to engage in research more actively. Currently, his research interests include the business field of leadership, culture, communication, and CSR.

Doctor of Business Administration (2010 – 2016) Southern Cross University, Australia Thesis: Exploring communication in international workplaces in Ho Chi Minh City
Master of Business Administration (2001 – 2002) University of New England, Australia
Bachelor of Economics (1988 – 1991) Monash University, Australia

British University Vietnam (BUV) Lecturer (2020 – Current)
RMIT University Lecturer (2005 – 2020)
KPMG Malaysia Training Manager (2003 – 2005)

Corporate Social Responsibility
Leadership and communication

Weng, AWT (2017), ‘Leadership and communication in HCMC, Vietnam’, International Journal of Business and Management, vol. 12, no. 5, pp.111
Weng, AWT (2018), ‘CSR reporting in locally owned hotels in Malaysia’, Asian Social Science, vol.14, no. 8, pp. 16
Smith, MR, Weng, AWT, Kijbumrung, T & Suhor, A (2018), ‘Do Western Companies Appropriately Adapt Their Indonesian Promotional Websites to an Indonesian Audience? A Study Applying Content Analysis of Cultural Cues Reveals Some Answers’, Asian Social Science, vol. 14, no. 12

“EMU and the IMF” – Globalization Dynamics: EU Perspectives – Universiteit Antwerpen, Belgium, 2007
“Costs and Benefits of EU Ascension” – European Enlargement: Looking Forward – The College of Europe, Bruges, Belgium, 2003
“Issues in China’s Ascension to the WTO” – China’s Economic Reforms – SOAS, University of London, United Kingdom, 2002