BSc (Hons) Digital & Social Media Marketing
Programme Overview
- Degree: Bachelor of Science (Honours) in Digital & Social Media Marketing (Awarded by Staffordshire University)
- Programme duration: 3 years (Full-time)
- Location: BUV Campus, Ecopark, Hanoi
- Timetable: Student’s timetable will be sent to BUV student’s emails prior to the commencement date of each semester
Globally work-ready
Teaching Excellence
Internship opportunities
Delivered 100% in English
- Career Opportunities: You can engage in the internship programme and future-proof your career acquiring transferable skills during your studies, to become specialists or managers in any industry; with careers including Digital Marketing Executive, Social Media Planner, Public Relations Officer, Marketing Communications Specialist, and Market Research Analyst.
- Essential Skills: Marketing is crucial for every business – understanding customers, developing the right products and services, and entering the right markets, are some of the crucial decisions that can lead to profitability and determine organisational success.
- Excellent Quality: The programme is designed to the highest standards of quality, meeting the QAA Business and Management subject benchmarks and the requirements of the Chartered Institute of Marketing with the contribution of both specialists and academics.
- Practical Learning: You will gain exposure to management research, with project-based work that will make your profile impactful and oriented to excellence.
- Comprehensive Insights: You will develop a comprehensive understanding of the dynamics that govern the modern business world, exploring the use of technologies such as neuromarketing and digital marketing in planning effective campaigns, management of social media, understanding data analytics, and creating compelling content with an integrated functional perspective.
Course structure 
Year 1
Year 1 Marketing in the Business Environment
Advertising and Marketing Communications
Digital Content Creation
Social Media Strategy
Digital Marketing Techniques
Monitoring and Measuring in Digital Environments
Year 2 
Year 3
Programme outcomes
Knowledge & Understanding
Learning
Enquiry
Analysis
Problem Solving
Communication
Application
Reflection
Employability
Graduates can find themselves thriving in a diversity of organisations/companies, including:
- Digital Marketing Agencies
- Advertising and Media Companies
- Public Relations Agencies
- E-commerce Companies
- Marketing and Communications Departments within various organisations (private, public, and voluntary sectors)
- Traditional Marketing Agencies embracing digital transformations
Graduates can develop their career path in various positions, including:
- Digital Marketing Manager
- Social Media Strategist
- Content Marketing Specialist
- Marketing Manager
- Advertising Manager
- Market Research Analyst
- SEO/SEM Specialist
- Brand Manager
- Public Relations Manager
- Data Analytics and Insights Manager
- Media Planner
- E-commerce Marketing Manager
Admission requirements
Academic Requirements
Aged 17 or over. One of the following qualifications:
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Vietnamese High School Diploma and Pathway to Staffordshire University Programme
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Pass 2 subjects at Advanced GCE (A-Level)
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An access programme passed at the required QAA-recognised standard for entry to Higher Education
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An award of the European Baccalaureate Diploma, with at least 60 percent overall; English at 60 percent
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An award of the International Baccalaureate Diploma with a minimum of 24 points; English at 4 points
English Language Requirements
One of the following:
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A proficiency test within the last 2 years:
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IELTS (non UKVI): 6.0 overall with a minimum of 5.5 in each component; or
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TOEFL IBT: Listening: 17; Speaking: 20; Reading: 18; Writing: 17
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A proficiency test within the last 5 years:
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International Baccalaureate (taught in English) Pass in English B at Standard Level grade 5 or High Level grade 4; or
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IGCSE English: IGCSE English as a first or second language: Grade C; or
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Cambridge International English GCE O-Level/GCSE: English Language grade A – C
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If you have not met one of the above requirements you need to complete IELTS Upper-Intermediate Course at BUV or equivalent.
You don’t need to provide evidence of English language proficiency if any of the following conditions apply: If you’re a UK national; If you’ve completed a full degree from a UK university.
*In case applicants would like to be considered for recognition of prior learning, interviews might be required (if applicable)
What do our students say?
1810 Marketing Management Cohort
For me, studying marketing is simply a result of being captivated by an advertisement billboard and wishing I could do similar work myself. I chose BUV because it provides a standardised international environment (facilities, in-depth knowledge, study environment) that I can find right here in Vietnam.
However, after studying at BUV, I realised that marketing is a “big world” with a lot of knowledge and diverse job opportunities. BUV provides me with an overview of all aspects of the industry, from fundamental knowledge of marketing, branding, and advertising to marketing in the digital age (Digital Marketing), in the service industry (Service Marketing), or marketing for startup purposes (Entrepreneurial Marketing). From there, I have a deeper insight into marketing and can gradually visualize which career direction is suitable for me.
1910 Marketing Management Cohort
If I were to describe my journey at BUV in 4 words or less, the phrase “talk less, do more” would be the most fitting.
First comes “learning the trade”! In the early days at BUV, I felt a bit overwhelmed as we were immediately immersed in specialised knowledge. Our study time wasn’t long, to be honest: two semesters in a year, each lasting three months; however, it’s not about the number of hours but all about learning the right thing and sufficiently. The curriculum was streamlined, focusing entirely on practical knowledge.
What’s great about BUV is that we were encouraged to finetune our skills through various on-campus activities and internship placements – this helped me develop my practical skills right from the first year. If you’re the type of person who wants to learn by doing, then I believe BUV is a suitable choice.
Programme pass rate
The pass rate for Digital & Social Media Marketing programme in 2022 is 93.67%.
Fees & financial aid
Fee
Tuition fee information for students enrolling from January 2024:
| Tuition Fee | Other Fees* | Total Fee | |
| Pathway Programme | VND 83,840,000 | VND 14,690,000 | VND 98,530,000 |
| Degree** | VND 687,780,000 | VND 171,978,000 | VND 859,758,000 |
* Other fees include Education Resource Fee and Student Affairs Fee
** Listed fee covers the full programme
Financial aid
The British University Vietnam (BUV) scholarship fund was established in 2018 with the goal of giving students the opportunity to study UK undergraduate and graduate programmes in an international learning environment. With an aim to improve and increase accessibility to high-quality education, BUV has officially launched the fund valued at 87 billion VND in 2024 with hundreds of scholarships and financial aid made available.
You can visit our Scholarship page to find out more and check your eligibility.
