BA (Hons) Events Management
Programme Overview
- Degree: Bachelor of Arts (Honours) in Events Management (awarded by Bournemouth University)
- Programme duration: 3 years (Full-time) including a minimum of 30 weeks of work placement undertaken throughout the course
- Location: BUV Campus, Ecopark, Hanoi
- Timetable: Student’s timetable will be sent to BUV student’s emails prior to the commencement date of each semester
- Practical Event Experience:
- Throughout your first and second year at BUV, you will participate in a mandatory series of live events designed to enhance your practical experience in event planning, organisation, and execution. These experiences will build upon your theoretical knowledge and equip you with the essential organisational and project management skills required to excel as an event manager.
- By engaging in the practical implementation of live event management, you will gain firsthand experience in key areas such as strategic planning, risk management, budgeting and finance, cultural diversity, and sustainability within the event industry.
- Applying the skills introduced in your coursework, this hands-on experience will serve as valuable preparation for the mandatory 15-week industry placement between your second and third year, ensuring you are well-equipped for professional practice in the field.
- You will also collaborate as a team in-house at BUV as well as with external partners where available and relevant to support the delivery of events.
World-class accreditation & ranking
Industry insights & practical experience
Growing industry
Hands-on learning
- Career Opportunities: Designed with your career in mind, the course will give you the opportunity to organise your own events and listen to industry speakers, so you can gain specialist insight into careers including Event Marketing & Sales Manager, Event Director, Conference Manager, Wedding Consultant, and other Meetings, Incentives, Conferences & Exhibitions (MICE) management roles.
- Growing Industry: The global events industries are vibrant and dynamic sectors that cater to people’s insatiable demand for memorable experiences.
- Comprehensive Insights: Our BA (Hons) Events Management degree will equip you with the knowledge and skillset to plan and manage a wide range of events, including insights into event design, project management, consumer behaviour, finance, and logistics.
- Practical Learning: A combination of classroom-based learning and fieldwork activities, you will have the chance to participate in live events and undertake internships to gain practical hands-on event experience. Real-life case studies from weddings to the Olympics will enrich your studies.
Course structure 
Year 1
Year 1 Marketing the Experience
Global Business Environment
Events for Sustainable Futures
Events and the Creative and Cultural Industries
Wellbeing through Events
Innovative Event Concepts
Year 2 
Year 3
Programme outcomes
Subject knowledge and understanding
• A1: Events organisations, their external environment and how they are managed;
• A2: Wide ranging theories, concepts, and practices relevant to events management informed by research and professional practice in the field;
• A3: How events organisations approach and impact on contemporary societal challenges;
• A4: The moral, ethical, legal, and environmental issues underpinning good management practice in an international context;
• A5: Working within a multi and inter disciplinary approach to study;
• A6: The application of core management disciplines and methods of working;
• A7: Planning, designing, and executing practical activities using innovative techniques and procedures.
Intellectual skills
• B1. Critically evaluate arguments, assumptions, concepts and data by using supporting evidence in order to make judgments / decisions and to construct appropriate approaches to achieve a solution to a problem;
• B2. Devise and sustain arguments to solve problems, both familiar and unfamiliar, through use of ideas and techniques current in the study of events;
• B3. Analyse and critically appraise existing sources relevant to events management and to adopt current theories and techniques to solve problems and to make recommendations;
• B4. Critically apply knowledge to a range of familiar and unfamiliar situations in events management;
• B5. Carry out research that involves identifying and applying appropriate research methods and techniques, and to execute suitable analysis of collected data.
Practical skills
• C1. Critically evaluate, apply and utilise techniques and practice in strategic and operations management, and to demonstrate a critical understanding of management and business issues particular to events management;
• C2. Confidently and competently make use of information technologies, including working effectively in an online environment;
• C3. Conduct research into business, management and societal issues, either individually or as part of a team and to identify trends, opportunities and innovations at corporate and events industry level with a view to be able to manage necessary change required;
• C4. Use appropriate skills to communicate effectively in business situations including preparing and presenting business reports, verbally and electronically;
• C5. Apply core events business theories in a practical context through planning, designing and/or executing practical event activities using appropriate techniques and procedures;
• C6. Critically evaluate and respond appropriately to the key drivers that prevail within the 21st century events industry in relation to its principal stakeholders, and in relation to sustainability, ethics, diversity, inclusivity, and similar global agendas.
Transferable skills
• D1. Communicate effectively and with confidence by oral, written and visual means;
• D2. Deploy a range of IT skills in order to operate efficiently in a working environment within an events management context;
• D3. Critically analyse data within the context of the events industry using appropriate techniques in order to make informed judgements and solve problems;
• D4. Work successfully in collaboration with others, adopting a leadership role where and when appropriate;
• D5. Plan and manage continued personal and professional learning by setting appropriate and achievable goals for future employment;
• D6. Demonstrate competence as self-directed, reflective learners who are able to continuously appraise their personal capability and work towards personal, career and academic development;
• D7. Demonstrate creativity in problem solving across the discipline area.
Employability
This course can open a wide variety of career opportunities. Graduates take up roles such as:
- Account Executive
- Business Development Manager
- Conference and Events Manager
- Digital Marketing Executive
- Events Consultant
- Events Manager
- Marketing Manager
- HR Assistant/Manager
- Venue Marketing Co-ordinator
- Wedding Planner & Co-ordinator
- Project Manager
The skills you learn stand you in good stead for your continuing professional development too – giving you more control over your career direction.
Admission requirements
Academic Requirements
104–120 UCAS tariff points from a minimum of two A-levels or equivalent and GCSE English Language and Mathematics grade 4 or equivalent (*)
- 104–120 UCAS tariff point equivalencies include (but aren’t limited to):
- Vietnamese High School Diploma or equivalent and successful completion of British University Vietnam’s Pathway to University Programme The Business School Stream: Students with overall score of 40% and no component less than 40%
- International Baccalaureate (Diploma): A minimum overall score of 28
- Cambridge International Pre-U Diploma: 104–120 UCAS tariff points from a minimum of two principal subjects
- GCSE Mathematics grade 4 equivalencies include (but aren’t limited to):
- Vietnamese equivalent of Senior Secondary School Diploma, Grade 4 in year 12
(*) IGCSE Mathematics Grade 4 requirement is not applicable for applicants who have successfully completed BUV’s Pathway to University Programme.
English Language Requirements
IELTS Academic (UKVI or non-UKVI) 6.0 with a minimum of 5.5 in each component or equivalent
- Equivalencies include (but aren’t limited to):
- TOEFL iBT (including Special Home Edition) with the following minimum scores: Total score 60, Listening 7, Reading 8, Speaking 16, Writing 18
- Pearson PTE Academic (online test not accepted) with the following minimum scores: Total score 59, and min. 59 in each component for all
- GCSE/IGCSE English Language /First language/Second language taught and assessed in English): Grade 4/C
Alternative English Language Qualifications can be found here.
You do not need to prove your knowledge of English if you are from one of the following countries or territories, or you have completed a qualification equivalent to a UK degree in one of them.
*In case applicants would like to be considered for recognition of prior learning, interviews might be required (if applicable).
What do our students say?
1810 Events Management Cohort
With my passion for event planning, I decided to pursue Events Management at BUV. After 12 years studying at public school, I wanted to step out of my comfort zone and BUV is the place which gives me the opportunity to develop my hidden abilities and to help me become a better version of me. BUV not only has the British degree in Vietnam, but also has excellent facilities. In addition, the faculty is 100% foreigners who are excellent, enthusiastic and psychological and students are from many different countries. I shouldn’t forget to mention that there is an internship program at large companies and corporations such as Deloitte, VPBank, KPMG, JW Marriott, … from the first year. For me, BUV may not be the first choice but it is the most suitable one and I believe that BUV is also the best choice for young people who have a passion for events and media in Vietnam.
1810 Events Management Cohort
Since highschool, I found myself enjoying active and dynamic environments rather than paperwork, therefore I chose Events Management major. It could be seen that any major, or any job will requires foundational theories and times studying papers, but along with that, the practical opportunities of organising events at BUV were very beneficial and exciting. Studying at BUV helps me to gain a high-quality degree from British, along with BUV’s wide partners network, I believe that all BUV students will have a strong foundation and advantages for study opportunities and future career as well.
Fees & financial aid
Fees
Tuition fee information for students enrolling from January 2025:
| Tuition Fee | |
| Pathway to University Programme | VND 104,440,000 |
| Degree* | VND 1,040,772,000 |
| Total Tuition Fee | VND 1,145,212,000 |
* Listed fee covers the full programme
Tuition Fee & Fee Policy
Financial aid
The British University Vietnam (BUV) scholarship fund was established in 2018 with the goal of giving students the opportunity to study UK undergraduate and graduate programmes in an international learning environment. With an aim to improve and increase accessibility to high-quality education, BUV has officially launched the fund valued at 150 billion VND in 2024 with hundreds of scholarships and financial aid made available.
You can visit our Scholarship page to find out more and check your eligibility.
