Senior Officer – Education Counsellor B2B

BRITISH UNIVERSITY VIETNAM (BUV)

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and Staffordshire University. BUV is rated a 5 Star university of excellence by the world-recognised QS accreditor and is also recognised with a university-wide accreditation from the UK’s Quality Assurance Agency (QAA).

BUV has three main brand drivers:

• Offering accredited British and international higher education and training in Vietnam.
• Providing 5-star university campuses, learning spaces, and services.
• Including a compulsory personal and social growth program that prepares students for the future of life and work.

Established in 2009, BUV provides teaching for undergraduate and graduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

With a wide network of more than 300 enterprise partners in various fields and 12-week internship programmes, BUV helps students gain professional knowledge and practical skills to meet employers’ requirements as well as be ready to develop their careers immediately after graduation.

Students study at BUV’s award-winning campus in the Ecopark Township near Hanoi. With its state-of-the-art teaching and learning facilities and iconic design, BUV is recognised as one of the best educational environments in Southeast Asia.

JOB PURPOSE

The Education Counsellor B2B will play a pivotal role in driving student recruitment efforts by developing and maintaining relationships with educational agents and other stakeholders. This position will focus on creating strategic partnerships that enhance the university’s visibility and attract prospective students. The ideal candidate will possess strong communication skills, a deep understanding of the education landscape, and a passion for promoting higher education opportunities to support recruit English, Foundation, Higher Education & Post Graduate programmes at British University Vietnam on annual basis.

AREAS OF RESPONSIBILITIES 

1. Agent Development:

Identify, recruit, and onboard new educational agents and partners.

Provide training and resources to agents to ensure they are well-equipped to promote the university’s programs effectively.

2. Relationship Management:

Establish and maintain strong relationships with existing agents and recommenders.

Conduct regular meetings and presentations, trainings to agents to update them on program offerings, admission processes, and university news.

3. Lead Generation:

Collaborate with agents to create and implement lead generation strategies.

Monitor and analyze agent performance to optimize recruitment efforts and identify areas for improvement.

4. Market Research:

Conduct market research to identify trends, opportunities, and competitive offerings in the education sector.

Utilize insights to tailor recruitment strategies and improve agent engagement.

5. Collaboration with Internal Teams:

Work closely with the Student Recruitment Team to ensure a seamless transition of leads and effective follow-up strategies.

Collaborate with marketing teams to develop promotional materials and campaigns targeting prospective students.

Work closely with Event team to organize events for agents, involving agents & prospect customers in the University events such as Open Day, Experience Day, Mini Info Day, etc

6. Reporting and Analysis:

Prepare regular reports on agent performance, recruitment metrics, and market insights.

Use data to inform decision-making and enhance recruitment strategies.

7. General

• To provide high quality of customer care and services to potential prospects, enquiries, students as well as other internal and external stakeholders.
• To prepare and submit periodic reports requested by Line manager.
• To support other Team in SR-BD Department in key events to enhance customer experience
• To undertake any other assignments as delegated by Line manager.

REQUIREMENTS

MINIMUM ACADEMIC/PROFESSIONAL QUALIFICATION

• Vietnamese national
• Bachelor’s degree in relevant discipline & preferably in Marketing or Business Management

RELATED EXPERIENCE                              

Experience:

• Minimum of 3 years of experience in educational recruitment, sales, or business development, preferably in the higher education sector.
• Proven track record of developing partnerships and achieving recruitment targets.
• Having relationships with local and international Agents is preferred.
• Candidates having both B2B & B2C sales experience is a plus

COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES)

• Excellent selling skills, with a strong sales aptitude, customer focus and relationship building
• Strong leadership skills
• Strong problem solving and analytical skills
• Good in planning and especially in execution
• Excellent written and verbal communication skills in both Vietnamese and English
• Computer literacy in MS office applications (Word, Excel, Power Point, Outlook)
• Ability to work under pressure, individually or in team, availability to travel in Vietnam.

COMPETENCIES (BEHAVIORAL)

• Professional
• Proactive
• Result-driven
• “can do” attitude

Interested candidates should prepare an up-to-date CV and application letter indicating for which position you are applying. Please then select SUBMIT YOUR CV button on our JOBS AT BUV webpage or email to hr@buv.edu.vn. We will invite short-listed candidates for interviews. Recruitment will remain open until the position is filled.

EQUAL OPPORTUNITIES AND DIGNITY AT WORK POLICY

All staff are expected to understand and enact the University’s commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the BUV mission statement and our core values.

Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect. The University is committed to creating a work environment for all staff that is free from harassment, intimidation and any other forms of bullying at work, where everyone is treated with dignity, respect and professional courtesy.

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