Sales & Business Development Executive English Language Programmes & IELTS

BRITISH UNIVERSITY VIETNAM (BUV)

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and other UK universities. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor and is also recognised with a University-wide accreditation from the UK’s Quality Assurance Agency (QAA).

BUV has three main brand drivers:

• Offering accredited British and international higher education and training in Vietnam.
• Providing 5-star university campuses, learning spaces, and services.
• Including a Personal and Social Growth (PSG) Program that prepares students for the future of life and work.

Established in 2009, BUV provides teaching for both undergraduate and postgraduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

Students study at BUV’s award winning campus in the Ecopark township near Hanoi. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in Southeast Asia.

POSITION PURPOSE

The Sales & Business Development Executive is responsible for driving revenue through the promotion and sale of English language programmes, including IELTS preparation, English for Academic Purposes (EAP), and Summer Camp offerings. The role also focuses on proactively identifying and converting new leads interested in taking the IELTS test. This position requires a blend of sales capability, customer service excellence, and strategic lead generation to meet both enrolment and IELTS registration targets. In addition, the Executive will support the Business Development team in expanding the School’s market presence, strengthening institutional partnerships, and contributing to the growth of client portfolios across key market segments.

AREAS OF RESPONSIBILITY

1. Sales & Revenue Growth

• Promote and sell English language products, namely IELTS preparation courses, English for Academic Purpose (EAP) programmes, English Summer Camps, and more in the near future.
• Actively pursue new sales opportunities through outbound calls, walk-ins, and digital inquiries.
• Convert leads into sales, ensuring monthly and quarterly sales targets are met or exceeded.
• Conduct effective consultations with clients to assess their language needs and propose suitable course offerings.
• Prepare quotations, handle pricing discussions, and close deals according to company policy.

2. Lead Generation for IELTS Test Takers

• Proactively identify and reach out to new potential customers interested in taking the IELTS test.
• Build and manage a consistent pipeline of test-takers leads through digital campaigns, in-person networking, school/university partnerships, and referrals.
• Collaborate closely with the Marketing team to execute lead generation campaigns, webinars, and outreach activities targeting specific segments (e.g., students, workers, migrants).
• Conduct telemarketing, cold calls, direct messages, and other outreach techniques to engage and qualify new leads.

3. Customer Service & Relationship Management

• Deliver professional and personalized consultation services in-person, via phone, or online.
• Follow up with prospective and current students to ensure high conversion and satisfaction rates.
• Handle customer feedback and resolve service-related issues efficiently to ensure client retention.
• Build and maintain long-term relationships with key clients, schools, and institutional partners.

4. Reporting & Administration

• Update CRM systems with accurate client data, sales pipeline stages, and follow-up schedules.
• Submit daily/weekly sales reports to the Sales Manager.
• Support internal operations related to student registration, class scheduling, and feedback collection.

5. Business Development Support

• Maintain and update records of partnerships and external collaborations.
• Coordinate with external stakeholders to support initiatives, meetings, and negotiations.
• Ensure timely follow-ups for queries and tasks relating to English and IELTS programmes.
• Assist in preparing presentations, proposals, and reports to support business development activities.

6. Event and Workshop Support:

• Assist in planning and organizing seminars, workshops, and promotional events at schools and partner institutions.
• Ensure that all materials and logistics are in place for successful event execution.

POSITION REQUIREMENTS

Education & Experience:

• Bachelor’s degree in Marketing, Business, English, or Education-related fields.
• At least 1–2 years of experience in sales, telesales, or lead generation—preferably in the education or testing industry.
• Familiarity with IELTS structure and the registration process is a strong advantage.

Skills & Competencies:

• Excellent communication and persuasion skills in both English and Vietnamese.
• Strong organizational and follow-up abilities; able to manage high-volume outreach.
• Goal-oriented with a proven ability to meet or exceed targets.
• Proficient in CRM systems, data entry, and digital outreach tools (desirable).
• Customer-centric mindset with patience and professionalism.

Working Conditions:

• Full-time, with flexibility to work evenings or weekends depending on client needs and campaign schedules.
• Office-based, with occasional travel for school visits, education fairs, or outreach events.

BENEFITS

• Highly competitive salary package (plus benefits) for Vietnamese and expatriate candidates depending on qualifications/experience;
• 13th month Tet bonus (Vietnamese candidates);
• Annual cost of living adjustment;
• Annual salary increases and bonuses based on performance;
• Recognition & awards programmes;
• 20 days annual leave, plus Xmas closure, public holidays and 5 days paid sick leave;
• Healthcare plan (Private accident, medical, and dental insurance, including annual health checks);
• Education support for staff, spouse and children;
• Relocation allowance to cover visa/flights/initial days accommodation
• Support and assistance in work permit and visa application together with relocation to and settling into living and working in Vietnam;
• Transportation support;
• Business travel insurance;
• Various staff events throughout the year (outings, year-end party, sports activities and other events);
• Onsite fitness and sports centre;
• Opportunity to work within a professional and multicultural environment.

Interested candidates should prepare an up-to-date CV and application letter indicating for which position you are applying. Please then select SUBMIT YOUR CV button on our JOBS AT BUV webpage or email to hr@buv.edu.vn. We will invite short-listed candidates for interviews. Recruitment will remain open until the position is filled.

EQUAL OPPORTUNITIES AND DIGNITY AT WORK POLICY

All staff are expected to understand and enact the University’s commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the BUV mission statement and our core values.

Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect. The University is committed to creating a work environment for all staff that is free from harassment, intimidation and any other forms of bullying at work, where everyone is treated with dignity, respect and professional courtesy.

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