Officer, Digital Marketing

BRITISH UNIVERSITY VIETNAM (BUV)

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and Staffordshire University. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor and is also recognized with a University-wide accreditation from the UK’s Quality Assurance Agency (QAA).

BUV has three main brand drivers:

• Offering accredited British and international higher education and training in Vietnam.
• Providing 5-star university campuses, learning spaces, and services.
• Including a compulsory personal and social growth program that prepares students for the future of life and work.

Established in 2009, BUV provides teaching for undergraduate and graduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

With a wide network of more than 300 enterprise partners in various fields, and 12-week internship programmes, BUV helps students gain professional knowledge and practical skills to meet employers’ requirements as well as be ready to develop their careers immediately after graduation.

Students study at BUV’s award winning campus in the Ecopark township near Hanoi. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in South East Asia.

POSITION PURPOSE

We are seeking a highly skilled Digital Marketer with a comprehensive understanding of the online marketing landscape. You will be responsible for planning, implementing, and managing a wide range of digital marketing campaigns across multiple platforms, with a strong focus on driving customer acquisition and growth. This role requires a combination of technical expertise, data analysis skills, and a strategic approach to marketing.

AREAS OF RESPONSIBILITY

Lead Generation Advertisement (40%)

• Paid Advertising: Plan, execute, and optimize paid ad campaigns across platforms like Google Ads, Facebook Ads, and other social media platforms.
• Proven records on managing budget at least 500 millions/ month.
• Proficient in setting-up website tracking using Google Tag Manager.
• Familiar with CPA optimization workflow (Conversion tracking, Pixel, Dataset, Offline conversion, CAPI)
• Work with Creative team to optimize ads creative contents and landing page contents to meet conversion rate target.

Landing page creation (30%)

• Proficient in drag-and-drop landing page tools (Ladipage, WordPress …)
• Foundational knowledge on SEO
• Basic practices using design tools: Canva, Photoshop, Illustration
• Possess certificates in UX/ UI is a major advantage
• Preferer theoretically understanding in HTML, CSS, JS

Data And Automation Workflow (20%)

• Data Analysis: Familiar with Google Analytics, Power Query, Excel Analysis Toolkit and other analytics tools to track campaign performance, identify trends, and make data-driven decisions.
• Knowledge of workflow automation tools like Zapier, n8n, Power Automate, or Make.com is a plus.

General (10%)

• Industry Knowledge: Stay current with the latest digital marketing trends, technologies, and best practices through continuous learning and professional development.
• Cross-functional Collaboration: Work closely with teams across the organization (e.g., sales, product development) to ensure alignment and maximize the impact of digital marketing efforts.
• Performance Reporting: Prepare and present regular reports on digital marketing performance, highlighting key metrics, insights, and recommendations for improvement.

POSITION SPECIFICATIONS

COMPETENCIES (knowledge, skills, and abilities)

Essential

• Holder of Bachelor’s degree in digital marketing, marketing and communications or equivalent from relevant programs;
• Minimum of 3 years of related digital marketing experience required;
• Proficiency in English;
• Experience in education field is an asset;
• Stay up-to-date with digital marketing and have strong analytical skills to forecast and identify digital marketing trends and challenges;
• Ability to work independently as well as on a team; and able to perform under pressure;
• Ability to transform data into actionable insight;
• Excellent communication and interpersonal skills;
• Planning and process management skills
• Manage advertising budget up to 500M/ month

Desirable

• Experience working in a flexible and changeable environment;
• Proven ability to manage agencies and stakeholder relationships;
• Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends
• Attentivity, patience, perseverance, readiness toward learning, and a sense of responsibility

COMPETENCIES (behavioural)

Essential

• Skill – Work organizing and time management skills
• Skill – Analytical, solution-drawing and decision-making skills
• Skill – Changes management skills
• Skill – Result-oriented mindset
• Attitude – Detail-oriented, attentive
• Attitude – Business Confidential

Desirable

• Knowledge – Insight on areas of business
• Skill – Teamworking skills
• Skill – Communication skills
• Skill – Explanatory presenting skills
• Attitude – Perseverant
• Attitude – Honest

Interested candidates should prepare an up-to-date CV and application letter indicating for which position you are applying. Please then select SUBMIT YOUR CV button on our JOBS AT BUV webpage or email to hr@buv.edu.vn. We will invite short-listed candidates for interviews. Recruitment will remain open until the position is filled.

EQUAL OPPORTUNITIES AND DIGNITY AT WORK POLICY

All staff are expected to understand and enact the University’s commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the BUV mission statement and our core values.

Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect. The University is committed to creating a work environment for all staff that is free from harassment, intimidation and any other forms of bullying at work, where everyone is treated with dignity, respect and professional courtesy.

Submit Your CV