Officer, Digital Content MKT

BRITISH UNIVERSITY VIETNAM (BUV)

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and other UK universities. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor and is also recognised with a University-wide accreditation from the UK’s Quality Assurance Agency (QAA).

BUV has three main brand drivers:

• Offering accredited British and international higher education and training in Vietnam.
• Providing 5-star university campuses, learning spaces, and services.
• Including a Personal and Social Growth (PSG) Program that prepares students for the future of life and work.

Established in 2009, BUV provides teaching for both undergraduate and postgraduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

Students study at BUV’s award winning campus in the Ecopark township near Hanoi. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in Southeast Asia.

POSITION PURPOSE

In this role, you will be responsible for the planning and execution digital content for British University Vietnam brand, including the development and placement of engaging content, messaging and copy that connects with our students and parents across multiple channels including website, email, social, paid media, video, and more.

You will be collaborating with team leader, head of department, MKT and university-wide colleagues, students, marketing agencies and other relevant stakeholders in the planning, production, and execution of marketing and PR communications content, both copy and video content.

AREAS OF RESPONSIBILITY

Develop plans and deploy content plans:

• Support team leader in developing and executing various contents on social media channels, website, digital advertisements, direct marketing and other offline content (if any) in line with British University Vietnam (BUV)’s brand strategy and responsive to the market trends;
• Work closely with the Digital team to produce creative and advertising contents that engage the target audiences in optimized two-way communication, build brand reputation and generate leads;
• Develop compelling concepts and write copy for social media, newsletters, email marketing, and website articles with a nuanced political commentary writing style.;
• Create engaging content brief for videos for social media platforms, events, corporate, etc.
• Work with the Creative team or external agencies to produce creative visuals, infographics, videos, apps and other multimedia materials for marketing purposes;
• Conduct sourcing process to select the right Marketing agencies for marketing services, closely oversee agency’s works.
• Collaborate with university stakeholders to develop and deploy communication materials.
• Plan and coordinate in executing marketing communications activities; act as an administrator of the university
• Effectively use data-driven insights to test, refine and prove content performance;
• Proficient in efficiently using Canva.
• Execute other duties and responsibilities as assigned.

POSITION SPECIFICATIONS

COMPETENCIES (knowledge, skills, and abilities)

Essential

• Bachelor’s degree in Marketing, Communication, Journalism, PR or related fields;
• Minimum of 3 years in branding, PR and communications;
• Exceptional Vietnamese writing skills and advanced English competencies with a strategic brand communication mindset;

Key skills:

• Effective communication: to actively listen and strengthen the quality of interpersonal communication in various settings;
• Teamwork & Collaboration: to work effectively with others to accomplish team goals and objectives;
• Planning & Organising: to effectively plan, organise, prioritise, and manage time, budget & resources and day-to-day demands with attention to details and outcomes with minimal supervision;
• Problem Solving: to analyse situations and evaluate alternative solutions;
• Creative Thinking & Innovation: To look beyond current practices and think outside of the box to initiate new and better ways of doing things;
• Experience in education field is an asset;
• Can-do attitude, proactive and solution-oriented at all times;
• Experience working in a flexible and changeable environment.

Desirable

• Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends;
• Attentivity, patience, perseverance, readiness toward learning, and a sense of responsibility.

COMPETENCIES  (behavioural)

Essential

• Skill – Work organising and time management skills
• Skill – Creative thinking & innovation
• Skill – Good at working in a team and independently
• Attitude – Detail-oriented, attentive
• Attitude – Can-do attitude, proactive

Desirable

• Skill – Effective communication skills
• Skill – Explanatory presenting skills
• Attitude – Perseverant
• Attitude – Integrity

Interested candidates should prepare an up-to-date CV and application letter indicating for which position you are applying. Please then select SUBMIT YOUR CV button on our JOBS AT BUV webpage or email to hr@buv.edu.vn. We will invite short-listed candidates for interviews. Recruitment will remain open until the position is filled.

EQUAL OPPORTUNITIES AND DIGNITY AT WORK POLICY

All staff are expected to understand and enact the University’s commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the BUV mission statement and our core values.

Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect. The University is committed to creating a work environment for all staff that is free from harassment, intimidation and any other forms of bullying at work, where everyone is treated with dignity, respect and professional courtesy.

Submit Your CV