Officer, Brand MKT

BRITISH UNIVERSITY VIETNAM (BUV)

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and other UK universities. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor and is also recognised with a University-wide accreditation from the UK’s Quality Assurance Agency (QAA).

BUV has three main brand drivers:

• Offering accredited British and international higher education and training in
• Providing 5-star university campuses, learning spaces, and
• Including a Personal and Social Growth (PSG) Program that prepares students for the future of life and

Established in 2009, BUV provides teaching for both undergraduate and postgraduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

Students study at BUV’s award winning campus in the Ecopark township near Hanoi. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in Southeast Asia.

POSITION PURPOSE

In this role, you will be supporting the development and enhancement of BUV brand awareness and values by re-defining BUV brand’s positioning, building a consistent brand image & brand essence.

You will be collaborating with team leader, head of department, MKT and university-wide colleagues, students, marketing agencies and other relevant stakeholders in the planning, production, and execution of marketing and branding campaigns.

AREAS OF RESPONSIBILITY

Programmes promotion:

• Develop and execute comprehensive marketing plans for academic programmes, focusing on driving student enrollments.
• Create compelling messaging to promote programmes, tailored to target audiences.
• Identify and leverage effective marketing channels to reach target audiences.
• Liaise with cross-departments, especially faculty, to develop programmes’ collaterals and other promotional content and materials.
• Work closely with Digital, Social and PR Communication team to deploy campaigns to promote programmes and scholarship/bursary to acquire new leads.
• Plan and execute market penetration strategies for new markets (domestic & international), co-branding, sponsorship, and partnership opportunities to acquire public interests.
• Execute other duties and responsibilities as assigned.

Develop plans and deploy branding campaigns:

• Support leader to develop and execute branding campaign, focusing on brand awareness and enrollment growth.
• Conduct market research to understand audience needs and competitive offerings.
• Coordinate and oversee branding campaigns across all channels, tracking performance and reports.
• Ensure all marketing materials adhere to BUV’s brand guidelines.
• Manage agency relationships and oversee marketing asset production (photos, videos, content).
• Plan and coordinate marketing events, including programme promotions, brand-building events, and sponsorship activities.

POSITION SPECIFICATIONS

COMPETENCIES (knowledge, skills, and abilities)

Essential

• Bachelor’s degree in Marketing, Communication, Journalism, PR or related fields;
• Minimum of 3 years in branding, PR and communications;
• Exceptional Vietnamese writing skills and advanced English competencies with a strategic brand communication mindset;

Key skills:

• Effective communication: to actively listen and strengthen the quality of interpersonal communication in various settings;
• Teamwork & Collaboration: to work effectively with others to accomplish team goals and objectives;
• Planning & Organising: to effectively plan, organise, prioritise, and manage time, budget & resources and day-to-day demands with attention to details and outcomes with minimal supervision;
• Problem Solving: to analyse situations and evaluate alternative solutions;
• Creative Thinking & Innovation: To look beyond current practices and think outside of the box to initiate new and better ways of doing things;
• Experience in education is an asset;
• Can-do attitude, proactive and solution-oriented at all times;
• Experience working in a flexible and changeable environment.

Desirable

• Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends;
• Attentivity, patience, perseverance, readiness toward learning, and a sense of responsibility.

COMPETENCIES  (behavioural)

Essential

• Skill – Work organising and time management skills
• Skill – Creative thinking & innovation
• Skill – Good at working in a team and independently
• Attitude – Detail-oriented, attentive
• Attitude – Can-do attitude, proactive

Desirable

• Skill – Effective communication skills
• Skill – Explanatory presenting skills
• Attitude – Perseverant
• Attitude – Integrity

BENEFITS

• Highly competitive salary package (plus benefits) for Vietnamese and expatriate candidates depending on qualifications/experience;
• 13th month Tet bonus (for Vietnamese candidates);
• Annual cost of living adjustment;
• Annual salary increases and bonuses based on performance;
• Recognition & awards programmes;
• 20 days annual leave, plus Xmas closure, public holidays and 5 days paid sick leave;
• Healthcare plan (Private accident, medical, and dental insurance, including annual health checks);
• Education support for staff, spouse and children;
• Relocation allowance to cover visa/flights/initial days accommodation
• Support and assistance in work permit and visa application together with relocation to and settling into living and working in Vietnam;
• Transportation support;
• Various staff events throughout the year (outings, year-end party, sports activities and other events);
• Onsite fitness and sports centre;
• Opportunity to work within a professional and multicultural environment.

APPLICATION

Interested candidates should prepare an up-to-date CV, a statement of teaching philosophy and an application letter indicating for which position they are applying. Please then select SUBMIT YOUR CV button on our JOBS AT BUV webpage or email to hr@buv.edu.vn. We will invite short-listed candidates for interviews. Recruitment will remain open until the position is filled.

EQUAL OPPORTUNITIES AND DIGNITY AT WORK POLICY

All staff are expected to understand and enact the University’s commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the BUV mission statement and our core values.

Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect. The University is committed to creating a work environment for all staff that is free from harassment, intimidation and any other forms of bullying at work, where everyone is treated with dignity, respect and professional courtesy.

Submit Your CV