Manager, Student Recruitment

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London, University of Staffordshire, University of Stirling and Arts University Bournemouth. BUV is rated a 5 Star university of excellence by the world recognized QS organization and maintains a QAA IQR accreditation for its programs.

BUV has three main brand drivers:

• Offering accredited British and international higher education and training in Vietnam;
• Providing 5-star university campuses, learning spaces, and services;
• Including a compulsory personal and social growth program that prepares students for the future of life and work;

Established in 2009, BUV provides teaching for undergraduate and graduate programs. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

With a wide network of more than 300 enterprise partners in various fields, and 12-week internship programs, BUV helps students gain professional knowledge and practical skills to meet employers’ requirements as well as be ready to develop their careers immediately after graduation.

Students study at BUV’s world class and state of the art campus in the Ecopark township. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognized as one of the best educational environments in Asia.

POSITION PURPOSE

The Student Recruitment Manager will assist the Head of Student Recruitment & Business Development in overseeing two sales teams, currently being led by two Associate Managers. This role involves strategic planning and process improvement to enhance enrollment and retention. Collaboration with various departments is essential to implement effective recruitment strategies and ensure a seamless student experience. The manager will also analyze performance metrics to drive continuous improvement.

AREAS OF RESPONSIBILITY

1.       Lead Generation, Student Recruitment & Event Coordination

• Partner with various lead generation channels, including agents, schools, marketing and corporate entities, to organize recruitment events, webinars, and informational
• Collaborate with the Event Team to plan and execute student recruitment activities that engage prospective students.
• Work closely with the academic team & internal teams to align recruitment activities with program offerings and academic goals.
• Develop and implement marketing strategies for outreach initiatives that effectively attract prospective students.
• Coordinate logistics and promotional activities for events to maximize attendance, engagement, and sales conversion.

2.       Student Recruitment Leadership, Management & Training

• Lead and motivate two sales teams, ensuring alignment with university goals and targets by setting clear expectations and fostering a collaborative environment.
• Provide coaching and support to Associate Managers and sales representatives, offering regular feedback and resources to enhance their skills and performance.
• Conduct regular performance evaluations, utilizing key performance indicators to assess individual and team success, and set clear, achievable objectives that drive accountability and growth for all team members.
• Design and develop comprehensive training programs tailored to the needs of sales teams, ensuring alignment with the university’s recruitment strategies and
• Create engaging and interactive training materials, including presentations, handouts, and e-learning modules, that incorporate best practices in student recruitment and sales techniques.
• Facilitate training sessions to accommodate different learning styles and enhance knowledge retention among staff.
• Assess the effectiveness of training programs through feedback and performance metrics, making continuous improvements to ensure that training remains relevant and
• Mentor team members through ongoing development initiatives, encouraging career growth and fostering a culture of professional development within the organization.

3.       Customer Care Coordination:

• Work closely with the Care Team to ensure effective support for current applicants, aiming to reduce drop rates and increase the referral rate.
• Develop retention strategies and provide timely follow-ups to prospective students throughout the application process.
• Address applicant concerns and feedback to improve the overall student

4.       Process & Procedures Improvement:

• Analyze current recruitment processes and implement improvements to enhance efficiency and effectiveness.
• Propose and implement process improvements to streamline student recruitment activities. Work with relevant departments for digitalization of the proposed process.
• Develop and standardize procedures for lead management, follow-ups, and conversion
• Monitor and report on recruitment metrics, adjusting strategies as necessary to meet

5.       CRM Management:

• Manage the CRM system to ensure accurate tracking of leads, applications, and
• Oversee the effective use of CRM tools for data management, ensuring accurate tracking of leads and applications.

• Train team members on CRM best practices and usage for optimal lead
• Utilize CRM data to generate reports that inform decision-making and strategy

6.       Reporting and Analysis:

• Prepare regular reports on recruitment activities and outcomes, presenting data clearly for easy understanding.
• Analyze competitor actions and market trends to find growth opportunities and inform
• Conduct market research to identify emerging trends and potential target demographics, ensuring recruitment efforts are aligned with market demands.
• Present findings and recommendations to Head of Student Recruitment & Business Development to support planning and decision-making.
• Track key performance indicators (KPIs) to improve recruitment strategies and
• Collect feedback from prospective and enrolled students to enhance recruitment processes and meet their needs.

7.       Others

• Prepare an annual budget, schedule spending, analyze discrepancies, and take corrective action to meet financial objectives.
• Propose promotional & sales schemes that support the highest student recruitment performance
• Participate in Postgraduate Sales Events & Activities when
• Undertake any other assignments as delegated by the Line manager
• Assisting Head, Student Recruitment & Business Development when needed to collaborate with other BUV’s departments (ie Head of School etc) to achieve enrollments target, etc.

POSITION SPECIFICATIONS

COMPETENCIES (knowledge, skills, and abilities)

Essential

• Bachelor’s degree in Business, Marketing, Education, or a related field; a Master’s degree is a
• Proven experience in student recruitment or sales management, preferably in the education
• Strong leadership skills with a track record of managing high-performing
• Excellent communication and interpersonal
• Strong Sales & Tele sales Training Skills & Sales Material Training Development & Design
• Proficient in CRM software and Microsoft Office Suite;
• Ability to analyze data and generate actionable
• Strong organizational skills with the ability to manage multiple projects
• Familiarity with the Vietnamese education market and cultural nuances is an
• Experience working in a flexible and changeable
• Excellent people management skills with experience in managing and developing
• Fluent in English with both speaking & writing

Desirable 

• Experience in the local Vietnamese
• Knowledge and understanding of the education market and the challenges within this

COMPETENCIES (behavioural)

Essential

• Strategic orientation & leadership
• Effective Communication
• Managing & develop people
• Planning & organizing
• Problem solving & decision making
• Customer & service orientation

Desirable

• Creative thinking & innovation
• Relationship building & networking

Interested candidates should prepare an up-to-date CV and application letter indicating for which position you are applying. Please then select SUBMIT YOUR CV button on our JOBS AT BUV webpage or email to hr@buv.edu.vn. We will invite short-listed candidates for interviews. Recruitment will remain open until the position is filled.

EQUAL OPPORTUNITIES AND DIGNITY AT WORK POLICY

All staff are expected to understand and enact the University’s commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the BUV mission statement and our core values.

Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect. The University is committed to creating a work environment for all staff that is free from harassment, intimidation and any other forms of bullying at work, where everyone is treated with dignity, respect and professional courtesy.

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