Associate Manager, Marketing & Sales

BRITISH UNIVERSITY VIETNAM (BUV)

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and other UK universities. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor and is also recognised with a University-wide accreditation from the UK’s Quality Assurance Agency (QAA).

BUV has three main brand drivers:

• Offering accredited British and international higher education and training in
• Providing 5-star university campuses, learning spaces, and
• Including a Personal and Social Growth (PSG) Program that prepares students for the future of life and

Established in 2009, BUV provides teaching for both undergraduate and postgraduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

Students study at BUV’s award winning campus in the Ecopark township near Hanoi. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in Southeast Asia.

POSITION PURPOSE

The Marketing & Sales Associate Manager will drive the recruitment strategy for BUV’s SoCIT programs (School of Computing and Innovative Technologies) by developing and overseeing initiatives to source and engage prospective students through targeted networking and effective sales consultations. This role requires building relationships with educational institutions, corporate partners, and external organizations to enhance lead generation and conversion into enrolments. The successful candidate will manage recruitment events, coordinate with other BUV teams to ensure an efficient and effective recruitment process, and supervise the Marketing and Student Recruitment Senior Officer(s). By leveraging market insights and continuously improving sales strategies, the Associate Manager will strengthen BUV’s growth and reputation as a premier educational institution.

AREAS OF RESPONSIBILITY

1. Working closely with the Head of the School to align marketing and recruitment strategies with institutional goals
2. Promoting SoCIT programs to external organizations (schools, non-profits, agents, online platforms).
3. Coordinating with other sales and marketing teams at BUV to ensure cohesive efforts.
4. Team Management and Coordination.
5. Managing and planning marketing and student recruitment initiatives for SoCIT.
6. Performance Analysis and Reporting
7. Arranging and managing the schools’ visits.

 POSITION REQUIREMENTS

Essential

• Leadership Excellence: Proven ability to lead teams and execute strategic recruitment plans.
• Team Motivation: Ability to lead independently and collaboratively, inspiring teams with passion and determination.
• Customer-Centric Approach and Relationship Building: Deep understanding of customer needs and proven ability to build trust and foster long-term engagement with students, parents, and partners.
• Excellent Communication and Presentation Skills: Exceptional written, verbal, and presentation skills in Vietnamese and English, with the ability to engage diverse audiences and represent the institution effectively.
• Innovative Problem-Solving and Creativity: A dynamic, innovative thinker with a proven ability to solve complex challenges and design successful marketing and recruitment campaigns.
• Proven expertise in education sales/recruitment and innovative marketing strategies, driving brand positioning, differentiation, and measurable results for postgraduate programs.
• Proven relationship-building skills with institutions, partners, and stakeholders, promoting BUV’s SoCIT programs.
• Excellent written and verbal communication skills in both Vietnamese and English

Desirable

• Study or working background from international universities in Vietnam or overseas
• Experience in working with professional database management/CRM systems is an advantage
• Understanding of Education: Familiarity with postgraduate education and the Vietnamese education landscape is a significant advantage.

BENEFITS

• Highly competitive salary package (plus benefits) for Vietnamese and expatriate candidates depending on qualifications/experience;
• 13th month Tet bonus (for Vietnamese candidates);
• Annual cost of living adjustment;
• Annual salary increases and bonuses based on performance;
• Recognition & awards programmes;
• 20 days annual leave, plus Xmas closure, public holidays and 5 days paid sick leave;
• Healthcare plan (Private accident, medical, and dental insurance, including annual health checks);
• Education support for staff, spouse and children;
• Relocation allowance to cover visa/flights/initial days accommodation
• Support and assistance in work permit and visa application together with relocation to and settling into living and working in Vietnam;
• Transportation support;
• Various staff events throughout the year (outings, year-end party, sports activities and other events);
• Onsite fitness and sports centre;
• Opportunity to work within a professional and multicultural environment.

APPLICATION

Interested candidates should prepare an up-to-date CV, a statement of teaching philosophy and an application letter indicating for which position they are applying. Please then select SUBMIT YOUR CV button on our JOBS AT BUV webpage or email to hr@buv.edu.vn. We will invite short-listed candidates for interviews. Recruitment will remain open until the position is filled.

EQUAL OPPORTUNITIES AND DIGNITY AT WORK POLICY

All staff are expected to understand and enact the University’s commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the BUV mission statement and our core values.

Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect. The University is committed to creating a work environment for all staff that is free from harassment, intimidation and any other forms of bullying at work, where everyone is treated with dignity, respect and professional courtesy.

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