BA (Hons) Professional Communication (Business, Design & Strategy)
Programme Overview
- Degree: Bachelor of Arts (Honours) in Professional Communication (Business, Design & Strategy) (Awarded by Arts University Bournemouth)
- Programme duration: 3 years (Full-time)
- Location: BUV Campus, Ecopark, Hanoi
- Timetable: Students’ timetables will be sent to BUV students’ emails prior to the commencement date of each semester.
Comprehensive understanding of communications industry’s creative & business sides
Hands-on learning with a variety of communication and presentation techniques
5-star campus, learning experience and services
Opportunities to engage with industry practitioners
Our BA (Hons) Professional Communication (Business, Design & Strategy) programme, awarded by Arts University Bournemouth, equips students with contemporary creative skills and industry knowledge vital for thriving in evolving communication sectors. Through a blend of practical experience and theoretical modules, students develop expertise in creating engaging campaigns, understanding consumer behaviour, and crafting effective branding strategies. They gain proficiency in design frameworks, idea generation, and collaborative work, enabling them to produce innovative solutions aligned with business objectives. Graduates will exit with a robust portfolio showcasing their employability, entrepreneurship, and proficiency in strategic communication design, positioning them strongly for success in the communications industry.
- Interdisciplinary Approach: The course combines creative design experience with applied real-world business principles.
- Research Emphasis: The programme places significant focus on research skills to improve strategic decision-making.
- Practicality: By regular hands-on learning and portfolio creation, students gain practical experience.
- Professional Development: The course prepares students for the professional world by encouraging realistic goal-setting and effective resource management.
- Course Industry Patron Scheme: This course will have an industry Patron – a practitioner or business institution – as a critical friend, advising the course team and students. This formal Industry Patron connection maintains collaborative relations with business to ensure industry relevance and maintain current practices while providing opportunities for students to engage with industry practitioners.
Course Structure 
Year 1
Year 1 Introduction to Communication Design (A & B)
Communicating Ideas through Strategy (A & B)
Designing in Context (A & B)
Year 2 
Year 3
Programme Outcomes
Knowledge and understanding
• Analyse findings to develop communications concepts based on audience behaviours and cultural values.
• Evidence understanding of subject knowledge through functional, aesthetic, historical and critical perspectives.
Professional skills
• Synthesise theory and practice research findings to initiate and inform a variety of written and visual ideas and responses.
• Identify, develop, and apply a range of relevant problem-solving strategies that will support a creative communications process to deliver innovative solutions.
• Experiment with materials, media, processes, and environments in an informed and innovative way.
• Display an elevated level of technical skill in the production, presentation, and documentation of work.
Transferable skills
• Participate thoughtfully and professionally when working and collaborating with others.
Employability
Graduates from our BA (Hons) Professional Communication (Business, Design & Strategy) programme can go into several different career paths across professional communications, artistic directions, or academia:
- Marketing & communications officer (PR & Media relations marketer, PR & Social media specialist, social media manager, senior communications officer/director, etc.)
- Art director (Junior art director, creative director, senior creative director, etc.)
- Account manager (Junior account manager, senior account manager, account director, agency owner, etc.)
- Communications specialist (Associate communication manager, integrated communication director, etc.)
- Media advisor or spokesperson
- Lecturer in related fields
Admission requirements
Academic Requirements
- Successful completion of a recognised foundation course.
- All applicants must have Level 3 qualifications, which should include at least one creative subject. We’re looking for between 112 and 120 UCAS Tariff points. You can use the UCAS Tariff Calculator to work out how many points you have.
- The standard offers for degree courses include:
- GCE A-Levels – BBB at A-Level excluding General Studies, or 120 UCAS Tariff points
- Foundation Diploma in Art and Design at Pass
- BTEC Level 3 Diploma at Distinction*
- T-level grade of Merit or above
- BTEC/OCR Extended Diploma at Distinction, Merit, Merit
- RSL/UAL Diploma – must be combined with other Level 3 qualifications equivalent to 112-120 UCAS Tariff points
- RSL/ UAL Extended Diploma at Merit
- A combination of BTEC Subsidiary Diploma and A-Levels – equivalent to 120 UCAS Tariff points
- Three BTEC Subsidiary Diploma passes at Grade Merit
- Scottish Highers – five passes at Grade C or above
English Language Requirements
One of the following:
- Academic IELTS or UKVI IELTS 6.0 overall with at least 5.5 in each band. We will accept IELTS Online (Academic) scores.
- TOEFL iBT with 92 overall with a minimum score of 19 in writing, listening, and reading and 20 in speaking. Please note the home version of this test is not accepted.
- PTE Academic UKVI or PTE Academic with 62 overall and at least 51 in each section.
- LanguageCert International ESOL SELT B2 Communicator with 38 in each section (Listening, Reading, Writing, Speaking).
- Cambridge C1 Advanced English exam with a minimum grade of C.
- Cambridge C2 Proficiency English exam with a minimum grade of C.
Fees & Financial Aid
Fees
Tuition fee information for students enrolling from January 2024:
| Tuition Fee | Other Fees* | Total Fee | |
| Pathway to University Programme | VND 83,840,000 | VND 14,690,000 | VND 98,530,000 |
| Degree** | VND 756,558,000 | VND 189,600,000 | VND 946,158,000 |
* Other fees include Education Resource Fee and Student Affairs Fee
** Listed fee covers the full programme
Scholarships & Financial Aid
The British University Vietnam (BUV) scholarship fund was established in 2018 with the goal of giving students the opportunity to study UK undergraduate and graduate programmes in an international learning environment. With an aim to improve and increase accessibility to high-quality education, BUV has officially launched the fund valued at 150 billion VND in 2024 with hundreds of scholarships and financial aid made available.
You can visit our Scholarship page to find out more and check your eligibility.
