
Hoang Bao Long
Bao Long is a lecturer, researcher, entrepreneur and interaction design expert specializing in game design, interaction design, user experience and psychology. He is also interested in entrepreneurship and startups, applying human-centered design to developing products to solve modern social life problems.
Outside of teaching, he also is co-founder of LacBird Co. – a game company in Vietnam and Australia, taking responsibility for coaching and mentoring game studios. Together with LacBird, he has supported 6 game development teams in Vietnam and Australia to achieve their milestones and expand from indie teams to mid-size studios.
ACADEMIC QUALIFICATIONS
- Master of IT, Interactive Media (2016 -2018)
University of Technology Sydney, Australia (AU) - Bachelor of Software Engineering (2011-2015)
FPT University Hanoi, Vietnam (VN)
PROFESSIONAL APPOINTMENTS
- RMIT University (Vietnam)
Associate Lecturer – Game Program (late. 2022-2023) - FPT University Hanoi (Vietnam)
UX Lecturer (2021-late. 2022)
RESEARCH AREAS / FIELDS
- Game Design
- Human Centered Design, Psychology
- Interactive Design, Foundation Design Theories
RESEARCH PUBLICATIONS
- P. Q. Thang, N. V. Quyet, N. T. An, N. T. Anh, and H. B. Long, “Game – Social – Education Platform,” FPT University, 25-Dec-2015. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/1416.
RESEARCH SUPERVISION
- C. T. K. Nguyen and D. D. Tran, “BẦU BÍ: Application to support mom and dad in taking care of pregnant women=Ứng dụng hỗ trợ mẹ và BỐ Chăm Sóc Sức Khỏe Thai Phụ,” FPT University, 01-Dec-2021. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/3245.
- T. A. Pham and Q. H. Nguyen, “Tap – A solution for Hanoi railway,” FPT University, 01-Dec-2021. [Online]. Available: http://ds.libol.fpt.edu.vn/handle/123456789/3346.
RESEARCH & CONFERENCE PRESENTATIONS
- Bao Long Hoang
Startup Mentoring – Medical and Healthcare Techfest 2022 - Bao Long Hoang
Building a Thriving SEA Gaming Ecosystem Together – Gamescom Asia 2023
AWARDS & HONOURS
- Google Startup Academy Award (2022)
Game for Mental Wellbeing - Head of Startup Partnership Network/ Management Board Committee – Vietnam-Australia Innovation Network, 2020-2021
INDUSTRY EXPERIENCE
- Game Designer/ Co-founder – LacBird, 2017 – 2023
- Community Game Design Assistant – Ubisoft 2017-2018
- Game Designer/ Product Owner – RedAntz Studio, 2015-2016
- Game Designer/ R&D Team Leader & Founder – Tinh Van Incubator Game Studio, 2013-2014
EMPLOYMENT HISTORY
- 2022-2023, Associate Lecturer (Game Program) – RMIT University, Vietnam
- 2021-2022, Interaction Design Lecturer – FPT University, Vietnam
- 2019-2021, Head of Creative, Creative Director – Textbook Ventures, Australia
- 2017-2023, CEO/ Co-founder – LacBird Co., Australia & Vietnam
- 2015-2016, Game Designer/ Product Owner – RedAntz Studio, Vietnam
- 2014-2015, Product Manager – Clopic Nation, Vietnam
- 2013-2014, Game Designer/ R&D Team Leader – Tinh Van Incubator Game Studio, Tinh Van Group, Vietnam
