Senior Officer – Educational Partnership Development

BRITISH UNIVERSITY VIETNAM (BUV)

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and Staffordshire University. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor and is also recognised with a University-wide accreditation from the UK’s Quality Assurance Agency (QAA).

BUV has three main brand drivers:

• Offering accredited British and international higher education and training in Vietnam.
• Providing 5-star university campuses, learning spaces, and services.
• Including a compulsory personal and social growth program that prepares students for the future of life and work.

Established in 2009, BUV provides teaching for undergraduate and graduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

With a wide network of more than 300 enterprise partners in various fields, and 12-week internship programmes, BUV helps students gain professional knowledge and practical skills to meet employers’ requirements as well as be ready to develop their careers immediately after graduation.

Students study at BUV’s award winning campus in the Ecopark township near Hanoi. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in Southeast Asia.

POSITION PURPOSE

Provide high quality and proactive performance in Supporting SR & BD team expanding the market in the South to recruit new students to enrol to English, Higher Education & Post Graduate programmes at British University Vietnam on annual basis.

AREAS OF RESPONSIBILITIES 

1. Market Expansion:

• Develop relationship and manage top 1 market including agents, both private & public schools in Ho Chi Minh.
• Explore and access new potential agents/ high schools in the South.
• Organise frequent sharing sessions with key stakeholders to provide updates about BUV and strengthen relationship.
• Develop relationship with teachers, board of management of high school and through that, organise events, interact with students for potential application.
• Develop and manage approved commission scheme for agents & recommenders.
• Organise frequent training sessions with agents, recommenders to provide updates about BUV and strengthen relationship.
• Develop own recruitment sources from personal network and channels to increase number of potential leads and enrolments
• Manage all recruitment sources and channels with appropriate and effective account management methods.

2. Student Recruitment

• Actively promote recruitment to pre-university English, foundation, undergraduate, post graduate and IELTS preparation programmes.
• Provide high quality and consistent performance to achieve personal and the team’s student recruitment target by getting new applicants to BUV’s available programmes for later conversion.
• Provide high conversion rate in sales process to maximise numbers of quality leads, enquiries which lead to applications and enrolments and minimise numbers of inactive (lost) leads.
• Consult and convert the inquiry into applications and carry the necessary customer care activities to support & retain the applications to convert into enrolments.

3. Database management

• Liaise closely with data management staffs and internal audit to ensure the sales database is updated comprehensively, easy to approach, trackable and analysable.
• To develop and implement strategies, plans and tactics according to all personal sales database.

4. General

• To provide high quality of customer care and services to potential prospects, enquiries, BUV students as well as other internal and external stakeholders.
• To prepare and submit periodic reports requested by Line manager.
• To actively take part and take charge in the organisation’s internal and public events including sales events, Open Days, school events, workshops, consultation booths, fairs & exhibitions etc.
• To undertake any other assignments as delegated by Line manager. 

REQUIREMENTS

MINIMUM ACADEMIC/PROFESSIONAL QUALIFICATION 

• Vietnamese national
• Bachelor’s degree in relevant discipline & preferably in Marketing or Business Management

RELATED EXPERIENCE

• Minimum 05 years proven experience in a similar position with a background from a customer services or sales environment.
• Having relationships with local and international Agents is preferred.
• Preferably candidates having both B2B & B2C sales experience.

COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES)

• Excellent selling skills, with a strong sales aptitude, customer focus and relationship building
• Strong leadership skills
• Strong problem solving and analytical skills
• Good in planning and especially in execution
• Excellent written and verbal communication skills in both Vietnamese and English
• Computer literacy in MS office applications (Word, Excel, Power Point, Outlook)
• Ability to work under pressure, individually or in team.

COMPETENCIES (BEHAVIORAL)

• Professional
• Proactive
• Result-driven
• “can do” attitude 

OUTCOMES

• To contribute to the target of Student Recruitment department for the year 2025 target
• To contribute to organization’s business with minimum revenue as sales target in 2025
• To contribute to recruitment target with number of 150 enrolments from SRC in 2025
• The above targets are to be achieved in the period from 01/11/2024 to 31/12/2025.

Interested candidates should prepare an up-to-date CV and application letter indicating for which position you are applying. Please then select SUBMIT YOUR CV button on our JOBS AT BUV webpage or email to hr@buv.edu.vn. We will invite short-listed candidates for interviews. Recruitment will remain open until the position is filled.

EQUAL OPPORTUNITIES AND DIGNITY AT WORK POLICY

All staff are expected to understand and enact the University’s commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the BUV mission statement and our core values.

Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect. The University is committed to creating a work environment for all staff that is free from harassment, intimidation and any other forms of bullying at work, where everyone is treated with dignity, respect and professional courtesy.

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